Sotheby’s New York 2002: Jimi Hendrix
“Shrine Auditorium, 1968, promotional poster, artwork by John Van Hammersveld… one of the best Jimi Hendrix posters ever designed.
The Pinnacle concert production company mounted many important concerts at the Shrine Auditorium, representing several 1960’s bands, Artist John Van Hamersveld did many of the postes for these productions, and earned for himself a reputation that spread beyond the Southern California area.
This particular poster for the “Jimi Hendrix & sodt Machine with The Electric Flag and Blue Cheer” concert is a classic. The simplicity of design and retrained use of choice of colour were just right. It is extremely rare and sought after by collectors.