About Us

Surf. Aloha. Rock 'n' Roll.

Noosa Longboards started back in 1994 when Chris de Aboitiz opened a small shop by the river in Noosaville. Born in Australia and raised in Hawaii, Chris grew up surfing under the watch of legends like Clyde Aikau at Waikiki. By 15, he was already teaching others to surf, and his time in the water shaped the foundation of NL.

With Chris at the helm, Noosa Longboards became part of a longboard revival in Australia. He brought serious skills, a world tandem title in ’99, and was one of the first to bring Stand Up Paddleboarding and Kitesurfing to the country.

A few years in, Chris teamed up with long-time customer Michael Holmes. Ignoring advice from just about everyone, they took a leap and opened up shop on the iconic Hastings Street. It was a bold move for a small family-run surf shop—but it stuck. Almost two decades on, Noosa Longboards is a local staple: part surf store, part lifestyle hangout.

These days, Chris has followed his passion into a new career blending SUP with dog training (yes, really). NL is now run by Michael and his son Ash, who are keeping the spirit of the brand alive and pushing it forward.

We now work with a crew of independent shapers, artists and niche brands from around the world—like Ottway, Birdwell Beach Britches, Raen, Malbon and shapers like Thomas Surfboards, Mitch Surman, Ian Chisholm, Bennett, Vouch or Donald Takayama. We also stock original surf art, vintage posters, books and rare memorabilia. On top of that, we’re proud to be the official licensees of Bruce Brown Films, Morning of The Earth and partners with legendary L.A. artist John Van Hamersveld.

You’ll find us on Hastings Street in Noosa Heads — swing by our new store and head upstairs to check out our boardroom, where we showcase custom boards from some of the best shapers around and serve up a pretty decent coffee while you’re at it. It's all part of the laid-back lifestyle we live and breathe, rooted in surf history and coastal culture.