The Noosa Longboards Philosophy
Surf. Aloha. Rock 'n' Roll.
Noosa Longboards has never tried to be everything to everyone. It's built on a clear point of view shaped by decades of surfing, refined through experience, and grounded in one of the most iconic coastal towns in the world.
A surf shop, a culture, a way of doing things rooted in Noosa since 1994.
Who It's For
For those who understand that surfing isn't just performance it's feel. For locals who've grown up on these points. For travellers chasing that same rhythm. For surfers moving into longboards, or those who never left.
For anyone drawn to quality, culture, and a slower, more intentional way of doing things.
Now our new two level home
More Than a Store
The shop has always been a place to spend time not just make a purchase. You'll find us on Hastings Street in Noosa Heads. Step inside, take your time, and head upstairs to the boardroom where custom shapes line the walls and the coffee's always on.
People come in for a board and stay for a conversation. About the morning surf. About boards. About where they've been or where they're headed next.
It's part retail, part meeting place. A reflection of the laid-back, detail-driven lifestyle that defines Noosa.
Craft & Quality
We've always been selective about what we stand behind. From custom longboards shaped by some of the best in the world to carefully chosen apparel and accessories, everything in-store has a reason to be here.
We work with independent shapers, artists, and niche brands from across the globenames like Ottway, Birdwell Beach Britches, Raen, Malbon, and respected shapers including Thomas Surfboards, Mitch Surman, Ian Chisholm, Bennett, Vouch, and Donald Takayama. Alongside that, you'll find original surf art, vintage posters, books, and rare memorabilia pieces that connect past and present.
We're also proud to be official licensees of Bruce Brown Films and Morning of The Earth, and to collaborate with legendary L.A. artist John Van Hamersveld.
It's not about volume. It's about meaning.
The Noosa Way
Surfing in Noosa has its own pace. The points ask for patience. For positioning. For an understanding of timing over force. It's not about chasing the biggest turn it's about drawing the cleanest line. That's what longboarding here has always been about.
Flow over aggression. Style over noise. Letting the wave do the work.
While much of modern surf culture leans toward performance and progression, Noosa holds onto something different something more refined. A way of surfing that looks effortless, but takes years to truly understand.
Our Story
Noosa Longboards began in 1994, when Chris de Aboitiz opened a small shop in Noosaville. Born in Australia and raised in Hawaii, Chris grew up immersed in surf culture—learning under the guidance of legends like Clyde Aikau at Waikiki. By the age of 15, he was already teaching others to surf, developing a style and philosophy that would go on to shape the DNA of NL.
At a time when longboarding was finding its way back into the spotlight in Australia, Chris was right there at the front of it. Bringing experience, influence, and a world tandem title in '99, he helped drive a shift back toward flow, style, and timeless surfing.
A few years in, long-time customer Michael Holmes joined forces with Chris. Against most advice, they took a leap and opened on Hastings Street—an ambitious move for a small, family-run surf shop. It worked. Nearly two decades on, Noosa Longboards has become part of the fabric of the place. Not just a surf shop—but a destination tied closely to the rhythm of Noosa itself.
Today, the store is run by Michael and his son Ash, continuing the legacy while pushing it forward in their own way.